Frequently Asked Questions

The Fluff Collective is, in essence, an integrated service that assists vendors in social marketing. The Fluff Collective does this by matching vendors with pet-centered Instagram accounts, allowing the vendors to pick and choose which 'petfluencers' to work with in promoting their products. We reverse the social marketing and influencer outreach process, by getting the influencers to come to you with on-site influencer applications!

As a vendor, we expect that you are willing to send out free products in return for whatever service you require. When you apply to become a vendor, you may specify what service you would like from influencers. Interested? Sign up today through our Vendor Application!(javascript:void(0))

That's completely up to you! At minimum, our influencers are required to upload two posts to Instagram, within two weeks of receiving their product. You also set the minimum follower requirements, specific number of posts per product, required hashtags, and more.

If you send out a free product to an approved influencer and they do not meet your posting requirements, The Fluff Collective will reimburse for failed product reviews.

At the time, we have an invite-only process for our vendors. If you would like to considered, however, please fill out our Vendor Application.(javascript:void(0)) Don't worry about "not having enough followers" or whatnot. Our goal is to provide opportunities to any kind of business. We'll be in touch!