The Fluff Collective is, in essence, an integrated service that assists vendors in social marketing. The Fluff Collective does this by matching vendors with pet-centered Instagram accounts, allowing the vendors to pick and choose which 'petfluencers' to work with in promoting their products. We reverse the social marketing and influencer outreach process, by getting the influencers to come to you with on-site influencer applications!

As a vendor, we expect that you are willing to send out free products in return for whatever service you require. When you apply to become a vendor, you may specify what service you would like from influencers. Interested? Sign up today through our Vendor Application!

That's completely up to you! At minimum, our influencers are required to upload two posts to Instagram, within two weeks of receiving their product. You also set the minimum follower requirements, specific number of posts per product, required hashtags, and more.

If you send out a free product to an approved influencer and they do not meet your posting requirements, The Fluff Collective will reimburse for failed product reviews.

At the time, we have an invite-only process for our vendors. If you would like to considered, however, please fill out our Vendor Application. Don't worry about "not having enough followers" or whatnot. Our goal is to provide opportunities to any kind of business. We'll be in touch!

It's simple and easy! Look through our site and find products to review. When you click on the "Apply Now" button, you will be prompted to make an account and sign up as a site member. This ensures that your information remains safe with us, and binds us to a privacy policy. Once you sign up, you're free to fill out applications! Let's get petfluencing!

Yes. However, our rule for non-pet-influencers is that they must have a follower minimum of 2500 on Instagram. Otherwise, you are free to apply to vendors that you believe fit your pet's lifestyle.

Different vendors have different expectations. Make sure to read through their requirements thoroughly. Most vendors will require at least two posts per product and one product review.

You may apply once per product per month. However, if a vendor offers more than one type of product, you may apply once to each. Keep in mind that keeping up with product promotions takes effort! Don't apply to more than you can handle.

Yes. If you believe that you have a high enough engagement rate, you may apply to a vendor. Please note, however, that priority will be given to accounts that meet the follower requirements.

We will contact you via Instagram DM (@thefluffcollective). You will be placed in a group chat with other accounts reviewing the same product, as well as the shop owner. Please allow us a short period of 3-5 business days, after your application has been submitted, to get back to you on if you've been approved.

As we believe in quality partnerships, we will work with vendors to resend products that are broken and/or spoiled, completely free of shipping cost.

Signing up as a member ensures that your information stays safe with us. (Note: Privacy Policy, Terms of Use.) Athough your email is required for the sign-up process, this does not mean that you are automatically subscribed to our website. If you would like to receive regular updates, please subscribe separately after signing up for an account. As a member, you have full unlimited access to our blog, where we post model searches, tips, interview, tricks, and more!

For Bark’s Sake is one of the featured vendors in our agency. All petfluencers accepted into promoting their products will receive an individual discount code for themselves and their followers. These petfluencers are required to include their discount code prominently in their product review posts. If the petfluencers’ discount code is used, they will receive a certain number of points. Once a specific number of points has been amassed, the petfluencer will receive a prize.